Beer Tap
Boost Sales With Draft Beer
Restaurant owners who offer a selection of beer without any draft beer are losing out. Draft beer sales in restaurants are often equal to or greater than bottle sales when a choice of both is available. What makes draft beer so appealing to people? It can be theorized that it not only has to do with taste, but with aesthetics as well. With so many choices of beer available, more and more people are being choosy about not only the kinds of beers they drink, but how they drink it as well. Glassware has come out in hundreds of shapes and sizes to encompass that perfect beer for the thirsty consumer. Large glasses, ornate glasses, promotional offers, and colorful signs and decorum make a big difference when it comes to sales. We have truly become a society of brand name conscious consumers and this is no exception in the beer market. It makes a lot of sense when there are so many different types of beers. Some of them will taste completely different from another and yet they are still called the same thing.
When a customer walks into a bar and orders a beer, a lot of times the first thing they see are the beer tap handles displaying the kinds of beer they offer. These beer tap handles are often ornate and eye catching in addition to displaying the different brands. As someone sees a recognizable brand name they are more likely to give up the search and go with what they know. Because draft beer is much cheaper than bottled beer, profits can also be much higher with proper regulation and care. Knowing what beers sell the best, sales figures, and keg yields are the key components in successful draft beer sales. Draft beer is profitable only when strict attention is paid to the inventory.
In addition to appealing beer tap handles, many companies will offer a variety of beer glasses that go with their particular brand of beer. These beer glasses have the logo of the beer and appeal to the bar-going public. With a little promotion and strategic placement of these products, restaurant beer sales have the potential to increase dramatically. Occasionally some beer companies and distributors will work with restaurants to increase beer sales by offering a product that can be given away to customers in a promotion.
Some potential problems can arise with a draft beer system. Temperature is the most prevalent problem. If kegs are not stored in the correct temperature, the beer foams up and volume per keg goes down. Dirty lines running from the keg to the beer tap handles can also affect the taste and amount of beer attained per keg. A badly tapped keg has the potential to lose pressure and affect the yield of the beer per keg as well. An inexperienced bartender can also affect keg yields by doing bad pours or improper storage. However, all these problems can easily be avoided with a little attention and care. There is a little potential for some problems, but the advantages and increased profit of draft beer make it well worth the effort.
About the Author
Read about cabbage seeds and purple cabbage at the Planting Cabbage website.
The Fastest Beer Tap EVER!-WFRV TV
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” BUDWEISER ” 3 SIDED BEER TAP HANDLE WITH GOLD A & EAGLE LOGO VERY NICE $14.99 |
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Bar Harbor Blueberry Ale Wooden Beer Tap Handle $15.00 |
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Antique Wooden Beer Keg Tap Wine Barrel Tap Czechoslavakia $5.99 |
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BUD LIGHT NFL SUPER BOWL XLVI BEER KEG TAP HANDLE $7.99 |
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PITTSBURGH STEELERS ALUMINUM BEER TAP HANDLE FOR KEGERATORS AND DRAFT BEER $8.99 |
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Magic Hat Spring Vynal Lager Beer Tap Handle $19.99 |
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Steinlager Knotted Rope Beer Tap $50.00 |
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Miller Lite Beer Bar Tap Handles Wooden Used Rat Rod Shifter Handle $3.99 |
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Rare Horse Racing Tap Handle with BONUS Display. Beer Bar Sign Preakness Stakes $29.99 |
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#2 MICHELOB AMBER BOCK BEER WOOD HANDLE TAP BAR TAPPER KNOB DRAFT PULL $9.99 |
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Michelob Ultra Beer Keg Tap Handle $8.50 |
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Beck’s imported dark vintage beer tap $8.95 |
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Brooklyn Oktoberfest Beer Ceramic Tap Handle $8.50 |
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Stone Smoked Porter beer tap handle $10.00 |
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foster’s beer tap handle $9.95 |
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long trail blackbeary wheat ale beer tap $9.95 |
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9 Beer Tap Handles Otter Creek Heavy Seas Killians Straub Stoudts Lot #2 $43.89 |
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Vintage? Leben Wieder Wooden Beer Tap Handle $10.00 |
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#3 MICHELOB AMBER BOCK BEER WOOD HANDLE TAP BAR TAPPER KNOB DRAFT PULL $10.99 |
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SAM ADAMS SEASONAL BEER TAP WINTER LAGER, OCOBER FEST $9.95 |
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Draft Beer Keg Hand Pump Tap Party Kegerator Works $29.95 |
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Beer Tap Handle Brooklyn Summer Ale $24.99 |
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YUENGLING Traditional Lager Beer Tap Handle $19.99 |
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Bell’s Two Hearted Ale beer tap handle $21.50 |
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9 Beer Tap Handles Pittsburgh East End Stoudts Caca Zilla Michelob Lot #3 $35.99 |
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BUD LIGHT NEW YORK GIANTS SUPER BOWL XLVI CHAMPIONS BEER KEG TAP HANDLE $15.00 |
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Honey Brown JW Dundee’s Beer Tap Handle (Great for MAN CAVE bar) $15.99 |
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KILLIANS RED Instead Beer Tap Handle $14.99 |
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Yuengling Lager Beer Keg Tap Handle $8.50 |
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KONA BREWING BEER TAP HANDLE PIPELINE PORTER NEW BREWERIANA RARE TALL LARGE NIB $32.99 |
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New Belgium Brewing Fall Seasonal Hoptober beer tap handle $10.00 |
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LABATT’S BLUE Beer Tap Handle $9.99 |
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VINTAGE NEUWEILER CREAM ALE BEER TAP HANDLE Neuweiler Brewing Co, Allentown PA $29.99 |
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VINTAGE SCHLITZ BEER TAP HANDLE GIRL ON THE GLOBE BAR TAPPER 1 KNOB PULL W/ BOX $65.99 |
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Michelob Light Beer Tap $9.99 |
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Heineken BT06 BeerTender Tubes, Pack of 6 $8.99 BeerTender tubes connect the Heineken® or Heineken Premium Light® DraughtKegTM to the BeerTender tap. A new tube must be used with each new DraughtKeg…. |
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The Tap Soother – Beer Faucet Cap $0.72 Don’t leave your draft beer taps defenseless against pesky fruit flies! The Tap Soother is a simple and affordable way to stop the all too common problem, before it starts. In addition to eliminating the tiny yet obnoxious pests, you’ll create a more sanitary environment and also prevent your. In stock and ready to ship. Features: Fits both domestic and European faucets. Made from food safe, durab… |
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Johnson Controls A19AAT-2C Freezer Temperature Controller $48.50 Use this handy controller to regulate the temperature in your freezer between 20 – 80F . Great for turning a chest freezer into a keg refrigerator. Strictly a mechanical thermostat for cooling only, it is simple to use and economical. It operates with a gas filled probe on a 6-foot capillary tube. When the gas contracts or expands in the probe, it triggers a mechanical device inside the control wh… |
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GERMAN BEER DRINKING SONGS LP (VINYL) UK STEREO GOLD AWARD 1975 … |
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VARIOUS LP (VINYL) UK DECCA 1962 … |
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BEER CART LANE 7 INCH (7 VINYL 45) UK DINGLES 1980 … |
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The FaucetLock $19.95 WHO’S USING YOUR WATER AFTER HOURS? The FaucetLockTM by Flow Security Systems, Inc. has a unique patented free-spinning design in order to secure faucets and hose bibbs from miscellaneous vandalism, unauthorized use, tampering and water theft. The FaucetLockTM is made of solid brass (to prevent rusting) and includes two keys (additional replacement keys are available). Unlike other security device… |
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Ball Lock Dispense Kit (Ball Lock Liquid In and Gas Out, Tubing, and Faucet) $11.97 This kit includes all the parts you need to tap your ball lock soda keg. Items Included: ball lock quick connect gas in 1/4″ barb, ball lock quick connect liquid out 1/4″ barb, beer faucet, and two feet of food grade vinyl tubing for dispense. (Color of tubing may vary)… |
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Igloo #4101 10gal Industrial Water Cooler $58.00 Igloo 10 Gallon Industrial Water Cooler Safety Yellow and Red With Spigot… |
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Saloon $1.99 … |